WORKING WITH BRAND CLIENTS
An experience that I’ve really enjoyed is working with our brand clients. Instead of a project, a proposal and a deadline, I was able to cultivate an ongoing relationship with clients that asked questions like “What’s next?”, “What do you need?”, “Is this something you can do?”, and “I have an idea..”
I worked with clients understanding expectations and needs, working with brand guidelines, being flexible, staying organized and accountable. I was brought on to help with outstanding projects then later became one of the project managers for the production side of the client.
Design and video projects including:
Sales, technical, and troubleshooting videos | Brand Storytelling Videos | 3 Person Interviews | Animated Explainer Video | Infographics | An RV Lifestyle shoot with talent, props, etc | Print ads | Spec Sheets | POP | Social Media | Web ads | Event Coverage | Print materials for trade shows | Product Photography | Custom Graphics
VIDEO
In less than a year, I’ve shot and edited over 40 videos for Way Interglobal. I’ve mostly worked on product overviews, service and trouble shooting, and technical videos. I was able to product brand videos too, like an interview with the CEO and an outdoor 3-person interview.
Video 1: An Interview with CEO, Wayne Kaylor, cut and overlaid with b-roll.
Video 2: An approximately 19 minute 3-person interview condensed to 5 minutes. Camera cuts and aerial shots.
Video 3: An explainer video on how solar panels work with a visual aid animation created by me.
For Bludot Manufacturing, they needed more online presence. Between four sit down interviews and two casual interviews, we were able to create 3 brand videos, 2 on camera walkthrough videos, and 5 video shorts.
Video 4: A walkthrough with Bludot’s Production Technician. An on camera, walking interview with b-roll.
Video 5: A video demonstrating the company’s outstanding customer service. Multiple sit down interviews overlaid with b-roll.
POP, Print, and Digital Design
Point of Purchase Materials
This is a 6×8 inch design that serves as a sales aid in purchase. It’s important to make these designs stand out and convey information quickly with the overall design. At a closer look, this design gives more information and includes a dynamic QR code to lead a consumer to more information or the option to purchase.
Digital Media
This digital invite was created to be sent as an email attachment. Clarity and information is important for this media as well as an optimized file size.
Posters
This design was created for an eye catching poster display. This piece incorporates brand colors, brand imagery, logos, and minimal text; enough to convey a concept, but not overload with information.
Spec Sheets/Sell Sheets
Equally content and design focused. Even though the primary function is to inform, it’s important to create an initial design that can be consistent across all sub-brands.
Print Advertisements
Print ads are an important marketing tool for many industries. Proof-reading, attention to detail, knowledge of sizing, specs, DPI, and color, and design are all important factors in print design. Each design is high cost and high volume so you want to make sure everything is perfect and double checked.
Digital Advertisements
As many industries break into digital platforms, past media evolves. Now we’ve started running ad campaigns in a print and digital format. I have enjoyed turning these ads into digital ads because it was something that I had never done before. It took some creativity to use what tools are available in InDesign.
Custom Graphics
I also work to design Custom Graphics for clients. I love jobs that don’t have a clear cut template, but an idea. This allows me to bring a vision or idea into something tangible, even if that means finding new resources.
Print materials designed for the client used in trade shows, show rooms, and company outings.
Mercedes Sanchez
Feel free to message me to ask more about my work, past projects, or other questions.